According to the principles of sound proposal design, what directly determines the persuasiveness of a recommendation?

In a sound option set, the choice of doing nothing carries its own implicit costs.

What specific kind of competing option must be included in a proposal alongside doing nothing to maintain credibility?

Discuss how the composition of an option set influences both the credibility and persuasiveness of a business proposal.

Evaluate the IT manager's proposed option set based on principles of proposal credibility. Identify two distinct flaws in how the alternatives were selected.

Pre-Agreed Decision Criteria

To preserve credibility, a proposal must compare genuine alternatives rather than relying on weak '___' options that nobody would select.

Order the stages of constructing a persuasive case through option comparison, from earliest to latest.

Match each option-set element to its defining characteristic based on principles of proposal credibility.