Credible Option Set
A recommendation is only as persuasive as the competing alternatives it surpasses. To maintain credibility, a proposal must compare genuine choices rather than relying on weak "straw man" options that nobody would select. A sound option set includes doing nothing—which carries its own implicit costs—along with at least one viable, serious alternative that a reasonable decision-maker might genuinely prefer.
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Prep Sessions
Making Recommendations Leaders Can Act On @ Honor
Ch.2 Make It Hold Up - Making Recommendations Leaders Can Act On @ Honor
Compare Real Options - Making Recommendations Leaders Can Act On @ Honor
Making Recommendations Leaders Can Act On @ Honor (Iman YeckehZaare)
Ch.2 Make It Hold Up - Making Recommendations Leaders Can Act On @ Honor (Iman YeckehZaare)
Compare Real Options - Making Recommendations Leaders Can Act On @ Honor (Iman YeckehZaare)
Learn After
According to the principles of sound proposal design, what directly determines the persuasiveness of a recommendation?
In a sound option set, the choice of doing nothing carries its own implicit costs.
What specific kind of competing option must be included in a proposal alongside doing nothing to maintain credibility?
Discuss how the composition of an option set influences both the credibility and persuasiveness of a business proposal.
Evaluate the IT manager's proposed option set based on principles of proposal credibility. Identify two distinct flaws in how the alternatives were selected.
Pre-Agreed Decision Criteria
To preserve credibility, a proposal must compare genuine alternatives rather than relying on weak '___' options that nobody would select.
Order the stages of constructing a persuasive case through option comparison, from earliest to latest.
Match each option-set element to its defining characteristic based on principles of proposal credibility.