While cooperation is of singular importance to the success of an organization, it is often difficult to achieve. This is because the goals of an organization are not always shared by the individuals who are the members of that organization. Bridging any gap between the organizations goals and the individuals is the primary challenge of any enterprise, and transaction costs solve the problem of cooperation. Transaction costs are simply any activity in which two parties engage in to exchange anything of value that is needed by the other side. Satisfying the need for an equitable exchange where both parties feel that have gained something of equitable values ensures the continued interdependence of an organization which leads to cooperation among its members, and hence a more unified adherence to a common goal.