Concept
  1. Two-by-two matrixes

A two-by-two matrix uses two spectrums as the axes for a grid, then research elements (people, objects, activities, products, etc.) distribute around the four quadrants, which helps make comparisons between different categories or start thinking about cause-and-effect relationships.

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Updated 2022-02-27

Tags

User experience (UX) research

Design Science

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