Multiple Choice

Two competing coffee shops, 'The Daily Grind' and 'Espresso Yourself', are located across the street from each other. Each must independently decide whether to lower their prices. The table below shows the daily profit each shop can expect based on their combined decisions. The first number in each cell is the profit for The Daily Grind, and the second is for Espresso Yourself.

Espresso Yourself: Keep Price HighEspresso Yourself: Lower Price
The Daily Grind: Keep Price High$500, $500$200, $600
The Daily Grind: Lower Price$600, $200$300, $300

Assuming both shops act in their own immediate self-interest to maximize their own profit, what is the most likely outcome of this situation?

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Updated 2025-09-15

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