Multiple Choice

Two competing companies, Innovate Inc. and TechCorp, are deciding whether to launch a new product ('Launch') or stick with their current offerings ('Wait'). The matrix below shows the potential profits for each company based on their decisions. The first number in each cell represents the profit for Innovate Inc., and the second number represents the profit for TechCorp (in millions of dollars).

  • If both Launch: (Innovate: 10, TechCorp: 10)
  • If Innovate Launches and TechCorp Waits: (Innovate: 25, TechCorp: 5)
  • If Innovate Waits and TechCorp Launches: (Innovate: 8, TechCorp: 20)
  • If both Wait: (Innovate: 15, TechCorp: 15)

Based on this information, what is Innovate Inc.'s dominant strategy?

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Updated 2025-09-14

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