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Two competing firms, Innovate Corp. and Market Leader Inc., are deciding whether to 'Advertise' or 'Not Advertise'. The payoff matrix below shows the potential profits for each firm based on their decisions. The first number in each cell represents the profit for Innovate Corp., and the second number represents the profit for Market Leader Inc. One of Innovate Corp.'s payoffs is unknown and is represented by the variable 'X'.

Market Leader: AdvertiseMarket Leader: Not Advertise
Innovate Corp: Advertise(X, 50)(150, 30)
Innovate Corp: Not Advertise(80, 100)(120, 80)

For 'Advertise' to be a dominant strategy for Innovate Corp., the value of X must be greater than ______.

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Updated 2025-09-26

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