Case Study

Coffee Shop Pricing Strategy

Two competing coffee shops, 'The Daily Grind' and 'Espresso Yourself', are deciding whether to 'Keep Prices Same' or 'Lower Prices'. The manager of The Daily Grind claims, 'No matter what Espresso Yourself does, we are always better off choosing to Lower Prices.'

Evaluate the manager's claim using the profit matrix below. Is 'Lower Prices' a dominant strategy for The Daily Grind? Justify your answer.

(The first number in each cell is the profit for The Daily Grind, the second is for Espresso Yourself.)

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Updated 2025-09-18

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