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Two competing firms, Firm A and Firm B, are deciding whether to 'Advertise' or 'Not Advertise'. The payoff matrix below shows the profits for each firm (Firm A's profit, Firm B's profit). For 'Advertise' to be a dominant strategy for Firm A, its profit 'X' in the scenario where it does not advertise but Firm B does, must be less than ____.

Firm B: AdvertiseFirm B: Not Advertise
Firm A: Advertise(50, 50)(80, 30)
Firm A: Not Advertise(X, 70)(60, 60)

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Updated 2025-08-15

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