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Multiple Choice

Two competing firms, Firm A and Firm B, must simultaneously decide whether to set a 'High Price' or a 'Low Price' for their identical products. The table below shows the profits (in millions of dollars) for each firm based on their combined decisions. The first number in each cell is the profit for Firm A, and the second is for Firm B.

Firm B: High PriceFirm B: Low Price
Firm A: High Price(10, 10)(2, 12)
Firm A: Low Price(12, 2)(5, 5)

Based on an analysis of each firm's best response regardless of the other's action, what is the most likely outcome of this pricing game?

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Updated 2025-08-15

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