Two competing firms, Firm A and Firm B, are deciding whether to launch their new, similar products in the Spring or the Fall. The table below shows the profits (in millions) for each firm based on their choices. The first number in each pair is Firm A's profit, and the second is Firm B's profit.
| Firm B: Spring | Firm B: Fall | |
|---|---|---|
| Firm A: Spring | (10, 10) | (50, 50) |
| Firm A: Fall | (50, 50) | (10, 10) |
Based on this information, what is the fundamental strategic problem these firms face?
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