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Multiple Choice

Two competing firms, Firm A and Firm B, sell an identical product and must decide each month whether to set a high price or a low price. If both set a high price, they each earn $10,000. If both set a low price, they each earn $3,000. If one sets a high price and the other a low price, the low-price firm earns $15,000 and the high-price firm earns only $1,000. The firms know they will be competing for the foreseeable future. After several months of both firms setting a high price, Firm B unexpectedly sets a low price for one month, earning $15,000 while Firm A earns $1,000. In the following month, Firm A decides to set a high price again. Which of the following statements best analyzes Firm A's decision?

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Updated 2025-08-07

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