Implying false connection between text and visual

Falsely representing authorities

Establishing false scientific credibility 

Aiding a false claim



New York University

Aid or other visual content that, combined with text or audio, falsely depicts a piece of information. 


Visual Misinformation


Heley, K., Gaysynsky, A., & King, A. J. (2022). Missing the Bigger Picture: The Need for More Research on Visual Health Misinformation. Science Communication, 44(4), 514–527. https://doi.org/10.1177/10755470221113833

Missing the Bigger Picture: The Need for More Research on Visual Health Misinformation

Visual recontextualization

Visual manipulation

Visual fabrication



Types of Visual Misinformation


Visual Health Misinformation Functions


Graphical representation of information that deviates from the original message.
Can occur both intentionally and unintentionally. 


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