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5W+1H
A product-design problem-solving framework built on the journalistic 5W's and 1H: 1. Why – understand the goal. 2. Who – define the audience. 3. When/Where – understand the customer's context and needs. 4. What – list, prioritize, and choose an idea. 5. How – solve the problem and measure success.
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Updated 2026-07-10
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Design Science