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Which design (A or B) represents a naturalistic observation? Explain why this design fits the definition and why the other design does not.
Case context: A research team wants to observe how often adult patrons read nutritional labels before purchasing cereal. They are deciding between two research designs: Design A involves setting up a mock grocery aisle inside a university research room and inviting participants to 'shop' while being recorded. Design B involves researchers standing quietly in a local grocery store and recording the actions of actual shoppers in the cereal aisle.
Question: Which design (A or B) represents a naturalistic observation? Explain why this design fits the definition and why the other design does not.
Sample answer: Design B represents a naturalistic observation. This is because the researchers are observing the shoppers in a grocery store, which is the natural context where the behavior typically occurs. Design A does not fit the definition because the university research room is an artificial and controlled setting.
Key points:
- Identifies Design B as the correct example of naturalistic observation.
- Explains that Design B involves observing behavior in its natural context where it typically occurs.
- Explains that Design A is incorrect because it takes place in an artificial or controlled setting.
Rubric: Full credit is awarded for correctly identifying Design B and justifying the choice by contrasting the natural context of a real grocery store with the artificial, controlled setting of the university research room.
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Research Methods in Psychology - 4th American Edition @ KPU
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