According to a study of online reading content conducted by Jakob Nielsen, "users on average read about 28% of the words in an average web visit; 20% is more likely." It's important to write user-friendly content to engage all users and write meaningful content.

The following are helpful guidelines to write user-friendly content:

• Use the words your users use: this includes the keywords that your users use to help optimize search engines.
• Chunk your content: break down your content into smaller, digestible chunks. Try to limit 20 words per sentence and 5 sentences per paragraph.
• Front-load the important information: start with the most important content and then provide additional details.
• Use pronouns: the user is the "you" and the company/organization is the "we."
• Use active voice and limit the use of passive voice.
• Use bullets and numbered lists.
• Use clear headlines and subheadings
• Focus on images, diagrams, and multimedia. Leave ample white space
• Follow the F-pattern for presenting important information