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Zajonc's Drive Theory

Zajonc's drive theory serves as a prime example of how scientific theories use unobservable concepts to explain complex phenomena. The theory explains social facilitation and social inhibition by proposing that being observed by an audience triggers a state of physiological arousal. This unobserved arousal increases the probability of an individual executing their dominant response, leading to better performance on well-practiced tasks but worse performance on relatively unpracticed ones.

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Updated 2026-05-04

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Research Methods in Psychology - 4th American Edition @ KPU