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Multiple Choice

A coffee roaster is considering producing one more batch of specialty coffee beans. The market price for this batch is $150. The direct costs for the green coffee beans, electricity for the roaster, and packaging for this specific batch amount to $120. The roasting process for this batch will also create a strong smell, which a neighboring restaurant estimates will cause them to lose $40 in patio-dining revenue. Based only on the producer's direct costs and revenue, what is the marginal private cost (MPC) and should the roaster produce the additional batch to maximize their own profit?

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Updated 2025-08-05

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