The Airline's Pricing Decision

A software company sells a productivity tool. It has determined that its profit-maximizing strategy is to sell 1,000 licenses at $100 each. The company knows there are 200 more potential customers willing to pay $80 per license, and the cost to provide each additional license is only $30. Assuming the company must charge all customers the same price, what is the primary economic reason it forgoes selling to these 200 additional customers?

The Concert Promoter's Dilemma

A firm that is required to charge the same price to all its customers will continue to sell additional units of its product as long as there are buyers willing to pay a price higher than the firm's cost to produce one more unit.

A firm that is required to charge the same price to all its customers will continue to sell additional units of its product as long as there are buyers willing to pay a price higher than the firm's cost to produce one more unit.

The Empty Theater Seats

Match each business scenario with the primary economic reason explaining why a potential sale does not occur.

The Publisher's Pricing Puzzle

A company sells a specialized gadget. It currently sells 50 gadgets per month at a price of $100 each. The cost to produce each gadget is $20. The company discovers there are 10 more potential customers who are willing to pay $80 per gadget. If the company is required to charge every customer the same price, what would be the change in its monthly profit if it lowered the price to $80 to attract these new customers?

The Digital Publisher's Dilemma