Multiple Choice

A company starts offering an optional, premium warranty for its electronic devices at a fixed price. The warranty covers any and all repairs for three years. After one year, the company finds that it is losing a significant amount of money on this warranty program because the repair costs for the customers who bought it are far higher than anticipated. The company concludes that only the customers who are rough with their devices or suspect their specific device might have underlying issues were willing to pay the extra price for the warranty. Which economic principle best explains this outcome?

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Updated 2025-07-18

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