Multiple Choice

A consumer is choosing between two goods. Their budget is represented by a straight, downward-sloping line. Their preferences are shown by a series of curved indifference curves, where curves further from the origin represent higher satisfaction. Point A is on the budget line and also on indifference curve U1. Point B is also on the budget line, but it is tangent to a higher indifference curve, U2. Point C is on the highest indifference curve, U3, but it lies outside the budget line. Why is Point B the optimal choice for this consumer?

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Updated 2025-09-18

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