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Multiple Choice

A manager is conducting annual performance reviews for two employees. Employee A consistently meets all sales targets but is quiet and reserved. The manager rates them as 'meets expectations,' commenting that they need to 'be more of a team player.' Employee B is very sociable and well-liked but frequently misses sales targets. The manager rates them as 'exceeds expectations,' commenting that they are a 'fantastic cultural fit.' Which core principle of effective performance appraisal design is most clearly violated in this scenario?

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