Short Answer

Evaluating an Experiment on Consumer Pricing

A software company wants to determine the price for a new premium feature. They conduct an experiment by giving a random sample of users free access to the feature for one month. At the end of the month, they survey these users, asking them: 'What is the most you would be willing to pay per month for this feature?' The company plans to use the average response to set the final price. Critically evaluate this experimental design by explaining one major reason why its results might have poor predictive power for actual purchasing behavior.

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Updated 2025-09-17

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