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Example of a Negative Relationship: The Last Name Effect
A prime example of a negative relationship is the 'last name effect,' which describes the correlation between the alphabetical position of people's last names and their response times to consumer appeals. Research shows that as a person's last name falls further toward the end of the alphabet (a higher alphabetical position), their response time tends to be faster (a lower time value), demonstrating a negative trend between the two variables.
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Research Methods in Psychology - 4th American Edition @ KPU
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