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Explain why this protocol fails to meet the methodological standards established by Guéguen and de Gail. What specific threat to internal validity is introduced, and why does it compromise the conclusion?
Case context: A researcher wants to replicate the supermarket helping study. Instead of using strict selection criteria, the confederate is instructed to smile at shoppers who look relaxed and friendly as they exit the elevator, and then drop some shopping receipts. The confederate notes that a high proportion of these shoppers stopped to help.
Question: Explain why this protocol fails to meet the methodological standards established by Guéguen and de Gail. What specific threat to internal validity is introduced, and why does it compromise the conclusion?
Sample answer: This protocol introduces experimenter selection bias because the confederate selects shoppers who look relaxed and friendly rather than using a rigid rule. This threat to internal validity makes it impossible to conclude that the smile caused the helping behavior; relaxed and friendly shoppers may simply be more helpful by nature, confounding the results.
Key points:
- The selection criterion (relaxed and friendly) is subjective and open to confederate bias.
- Guéguen and de Gail eliminated this bias using predetermined, objective rules (first person on stairs, age to , must gaze back).
- The subjective selection introduces experimenter selection bias, which is a major threat to internal validity.
- Pre-existing friendliness confounds the effect of the smile on the helping behavior.
Rubric: The answer should explain that choosing relaxed and friendly shoppers introduces experimenter selection bias, contrast this with Guéguen and de Gail's objective selection rules (first person between and who gazed back), and explain that this confounds the independent variable (the smile) with pre-existing participant characteristics.
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Research Methods in Psychology - 4th American Edition @ KPU
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