Example

Guéguen and de Gail's Field Experiment on Helping Behavior

In a field experiment investigating helping behavior, researchers Nicolas Guéguen and Marie-Agnès de Gail tested whether being smiled at increased the likelihood that supermarket shoppers would help a confederate pick up dropped computer diskettes. Because the study involved people's ordinary activities and posed no expected harm, the researchers dispensed with obtaining informed consent. Furthermore, since participants were encountered naturally rather than formally recruited, the researchers utilized strict, predetermined selection rules to prevent unintentional experimenter bias. Specifically, they targeted the first person appearing to be between the ages of 20 and 50 encountered on a stairway, and only if the person gazed back did they become a participant in the study.

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Updated 2026-06-28

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Research Methods in Psychology - 4th American Edition @ KPU

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