Concept

Impact on Consumers Priced Out by a Demand-Driven Price Increase

When an increase in demand pushes the market equilibrium from point A (price $8) to point C (price $10), some consumers are negatively affected. Specifically, individuals whose willingness to pay (WTP) for a hat is greater than $8 but less than the new price of $10 are priced out of the market. Although the total number of hats sold increases, this particular group of potential buyers can no longer afford to purchase one.

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Updated 2025-08-27

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