1Cademy - Influence of Response Privacy on Conformity

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Influence of Response Privacy on Conformity

The setting in which a response is given—whether public or private—is a crucial factor affecting conformity. Individuals are more likely to conform when they must state their responses publicly in the presence of others. Conversely, the tendency to conform decreases significantly when responses can be made privately, for instance, by writing them down, as demonstrated in research by Deutsch and Gerard (1955).

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Updated 2025-10-08

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OpenStax Psychology (2nd ed.) Textbook

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A research team wants to accurately gauge individual opinions on a politically sensitive topic within a small group setting. They are concerned that some participants might simply agree with the first few speakers to avoid social friction. Based on principles of social influence, which procedure should the researchers use to reduce this pressure to conform and gather the most honest individual responses?