Multiple Choice

Initially, a health insurance company and a population of potential customers share the same level of uncertainty about who will need expensive medical care in the future. The company offers a single policy to everyone at a premium based on the average expected cost for the whole group. A new, affordable, and private self-test is then introduced, allowing individuals to accurately determine their personal likelihood of needing this care, without any obligation to share the results. What is the most fundamental change to the market's dynamic caused by the introduction of this test?

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Updated 2025-09-14

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