Short Answer

The Information Shift in Insurance

An insurance company offers a health plan to a community where, initially, neither the company nor the individuals know who is at high or low risk for a specific costly disease. The premium is based on the average risk of the entire community. A new, affordable, and private genetic test is introduced that allows individuals to learn their personal risk level, but the insurance company cannot access these results. In one or two sentences, describe the fundamental change that occurs in the information structure of this market.

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Updated 2025-09-24

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