Causation

Lasting Negative Effect of Fines on Social Norms

A monetary incentive can permanently damage social norms, with negative effects persisting even after the incentive is withdrawn. As observed in the daycare experiment and shown in Figure 4.15, the high frequency of late pickups did not revert to previous levels when the fine was removed. This indicates that the fine caused a lasting change in parents' attitudes; they had learned that being late was acceptable and consequently updated their personal preferences, leading to a new, less cooperative social norm.

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Updated 2025-10-07

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