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Milgram Experiment Recruitment Advertisement

Stanley Milgram utilized a public newspaper advertisement to recruit participants for his famous obedience experiment, deceptively framing the study as a 'scientific study of memory and learning' at Yale University. The ad offered $4.00 (plus 50 cents for carfare) for approximately one hour of participation, emphasizing that no special training was needed and explicitly excluding high school and college students. It targeted 500 New Haven men aged 20 to 50 from various professions, such as laborers, businessmen, and factory workers, instructing interested individuals to mail a coupon to Milgram with their personal details and availability.

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Updated 2026-04-22

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