Concept

Repetition of Information

People are more likely to believe a claim that they have been exposed to repeatedly. Repetition increases the perception of social consensus, even when it is just one person’s account being repeated multiple times. The effect of repetition of messages is so strong that it can sway people who are unsure and even convince people who know it is false to accept it.

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Updated 2022-01-29

Tags

Psychology

Social Science

Empirical Science

Science