Misinformation Gets Attention Through Being Intertwined with Elements of Truth

Misinformation Gets Attention Through Being Rewritten in Different Forms

Misinformation Gets Attention Through Being Accessible Through Multiple Sources

Misinformation Gets Attention Through Targeting Hot Topics

A fallacy where individuals are less likely to give up an investment (financial or emotional) the more time they have put into it. 

The Sunk Cost Fallacy

A bias where individuals are more likely to follow figures of authority/influence. 

Authoritative Bias 

Many aspects of social media make it especially susceptible to the spread of misinformation. 
- Messages are easy to process, therefore easy to believe.
- Credibility is easily established by following friends, who often have similar views (which also establishes compatibility).
- Posts are shared by people you trust, establishes repetition and social consensus.
- Comments and related posts provide supporting evidence and familiarity.
- Users can gain a false sense of expertise, becoming very familiar with one perspective. 
- Lack of opposing ideas on a person’s feed is interpreted as a lack of different ideas overall.


The Susceptibility of Social Media to Misinformation

Errors in one's knowledge system that lead them to believe that an inaccurate piece of information is true.

False Beliefs

Labels can powerfully impact the way one assesses and interacts with information. Some labels have been known to distort perception and cause individuals to jump to inaccurate conclusions or misinterpret information.

The impact of labels on the assessment of information

Misinformation can spread because people are distracted by information other than accuracy. Some of these could include: party alignment, social relevance, or social reinforcement. 

Inattention-Based Account of Misinformation

A false memory is a recollection of an event, or details of an event, that did not actually occur. This phenomenon highlights that human memory is not a perfect, video-like recording of the past but is instead a reconstructive process capable of creating memories for things that never happened.

False Memories

- Cognitive biases 
- Accuracy of information is not a priority when gaining knowledge 
- The source of information is unknown or unreliable 
- Sources are often listed after the information has already been presented and embedded into one's knowledge base
- Evidence for a piece of information is not relevant  but gives the illusion of support 
- Alternative viewpoints are not considered
- Monitoring the accuracy of information takes great effort
- Working against one's own biases is difficult

Reasons for inaccurate evaluation of information

According to a study conducted by Cheng Zhou, Kai Li, and Yanhong Lu, misinformation containing specific linguistic qualities is more likely to be shared on social media. By examining the content of fake news posts and the number of shares, they found that misinformation containing persuasive and uncertainty words were more likely to be shared than true posts. The effect was moderated by the richness of the information. 

Linguistic Traits of Misinformation Online

During a crisis, social media is used to spread information. Anyone can take part in the spreading of information which can be bad. Trust during a crisis is important and if individuals' social media posts are not regulated or fact-checked like those belonging to an organization or agency misinformation spreads. Rumor's and misinformation can cause panic and lead to resources being spent on false leads.

Social Media is Unregulated: Double-edge Sword 

People are more likely to believe a claim that they have been exposed to repeatedly. Repetition increases the perception of social consensus, even when it is just one person’s account being repeated multiple times. The effect of repetition of messages is so strong that it can sway people who are unsure and even convince people who know it is false to accept it.


Repetition of Information

We are more likely to accept information that is easy to process. 


Ease of Processing

When people accept information intuitively, rather than using systematic reasoning to critically analyze it. Can affect people with lower cognitive ability, people who rely on intuitive thinking, and people in situations which elicit underthinking.


Underthinking

- Negative emotional state vs. positive emotional state
- High arousal conditions vs. low arousal conditions
- The cognitive impact of anger 
- Anger and suggestibility
- Anger's effect on speed and confidence 
- Post-truth situation

Influences of emotion on accepting misinformation

Discourse concerning the role of deliberation in the creation of false beliefs from misinformation has been centered on two main perspectives:
- Motivated System 2 Reasoning (MS2R)
- Classical reasoning

Misinformation: Deliberative Processes

Social media algorithms analyze user behavior and prioritize content the platform believes the user wants to see and is most likely to engage with.

Social Media Algorithm

Defined as the extent to which news, regardless of its accuracy, is believed. Calculated as the average of one's belief in true news and belief in false news

Overall belief in fake news

A motivated reasoning account that posits that deliberation causes individuals to belief information (real or fake) that aligns with their political beliefs. This theory hypothesizes that there is a positive association between analytic thinking and perceived accuracy of headlines that align with one's beliefs. 

Motivated System 2 Reasoning (MS2R)

Confirmation bias is the cognitive tendency to selectively focus on cases that validate our pre-existing intuitive beliefs while actively disregarding or forgetting cases that contradict them. This mental shortcut leads individuals to reinforce incorrect assumptions by ignoring disconfirming evidence.

Confirmation Bias

- The information appears to be true or is believable 
- Being rewritten in different forms
- Being accessible through multiple sources
- Confirmation Bias 
- Authoritative bias 
- Targeting hot topics
- Indicating urgency
- The Sunk Cost Fallacy 
- emotional appeals 
- False Beliefs
- Labels can lead to errors in assessment of information
- False Memories
- Inaccurate evaluation of information
- Ease of Processing
- Underthinking
- Deliberative processes

Pepperdine University

University of Michigan - Ann Arbor

University of Illinois at Urbana-Champaign

Arizona State University

Ohio State University, Columbus

Albion College

Information that is (verifiably) misleading, false, or incomplete. Misinformation can be created with or without the intent to misinform the public. 

Misinformation 

Buchanan T (2020) Why do people spread false information online? The effects of message and viewer characteristics on self-reported likelihood of sharing social media disinformation. PLoS ONE 15(10): e0239666. https://doi.org/10.1371/journal.pone.0239666

Factors Regarding Misinformation Spread

Marsh, E. J., & Stanley, M. (2020). False beliefs: Byproducts of an adaptive knowledge base? In R. Greifeneder, M. Jaffé, E. J. Newman, & N. Schwarz (Eds.), The psychol- ogy of fake news: Accepting, sharing, and correcting misinformation (pp. 131–146). London: Routledge. 

False beliefs: Byproducts of an adaptive knowledge base? 

Wood, M.J. (2016). Some dare call it conspiracy: Labeling something a conspiracy theory does not reduce belief in it. Political Psychology, 37(5), 695-705. https://doi.org/10.1111/pops.12285.

Some Dare Call It Conspiracy: Labeling Something a Conspiracy Theory Does Not Reduce Belief in It

Britt, M. A., Rouet, J.-F., Blaum, D., & Millis, K. (2019). A Reasoned Approach to Dealing With Fake News. Policy Insights from the Behavioral and Brain Sciences, 6(1), 94–101. https://doi.org/10.1177/2372732218814855

A Reasoned Approach to Dealing With Fake News

Bago, B., Rand, D. G., & Pennycook, G. (2020). Fake news, fast and slow: Deliberation reduces belief in false (but not true) news headlines. Journal of Experimental Psychology: General, 149(8), 1608–1613. https://doi-org.proxy.lib.ohio-state.edu/10.1037/xge0000729.supp (Supplemental)

Fake news, fast and slow: Deliberation reduces belief in false (but not true) news headlines

Reasons Misinformation Spreads

Rumors, conspiracy theories, satire news, and hoaxes

Examples of Misinformation

The process of determining the accuracy of information. Often performed and published by professional fact checkers such as Politifact or Snopes.

Fact Checking

- algorithmic
- corrective
- legislative
- psychological
- humor
- emotional refutations
- social media disclaimers

Possible solutions to Misinformation

Forewarning against misinformation should not only refute the incorrect information, it should also explain the dangers of misinformation in general. This is more effective than refuting alone. Further explored in Eakin, Schreiber, & Sergent-Marshall, 2003.

Effective forewarning against misinformation

- Because there is no single source of data that covers all three modes of consuming news, researchers select data sources on "the basis of their availability," which doesn't necessarily correspond with representativeness.
- The studies done on fake news often fail to consider how much of the fake news is consumed relative to other types of news or non-news related content.
- Even when the prevalence of fake news is low compared to other content, fake news can still be considered important because of its disproportionate impact on certain populations. Therefore comprehensive questions of prevalence on their own cannot resolve questions about influence.

Reasons Why It Is Difficult to Empirically Evaluate Disagreements Over the Prevalence and Importance of Misinformation

According to Guess & Lyons (2020) misinformation and disinformation differ regarding the author's/creater's intent. Misinformation and Disinformation are often difficult to distinguish because it’s difficult to tell whether someone spread wrong information intentionally (Disinformation) or unintentionally (Misinformation). If political misinformation is spread by politicians it's usually considered as disinformation. Also, fake news which are organized and spread by established news organizations are considered disinformation.

Distinction between Misinformation and Disinformation

Oftentimes, the producers of misinformation hide their identity. However, a few producers have been identified, e.g. Macedonian teenagers and Russia’s Internet Research Agency (IRA).

Production of Misinformation

It's difficult to trace misinformation back to their original source. Sources of fake news tend to be hyperpartisan and far-right (pro-Trump during the 2016 U.S. election). This notion is supported that even in mainstream, left-wing journalists tend to follow journalistic guidelines and codes more than right-wing journalists. In the past years, automated bots have much contributed to the spread of misinformation. It has been found than certain social media sites such as Facebook are better for spreading fake news than others such as twitter. 

Supply of Misinformation

Guess et al. (2018): approximately 27% of Americans had consumed at least one fake news article over the five weeks before the U.S. presidential election in 2016. Fourney et al. (2016): ca. 0.34% of Microsoft Explorer users (who agreed to anonymously share their internet usage) visited a fake news domain in a day. Grinberg et al. (2019): on twitter, ca. 5% of political content originates from fake news sources in 2016. Guess et al. (2018): 0.01 % of tweets contained fake news during the French presidential election in 2017. 

Even thought these statistics have their limitations and are difficult to interpret, one can say that only a small amount of social media content is fake news and only a small amount of social media users is responsible for the huge dissemination of fake news.

Prevalence of Misinformation

Scientific racism is the use of pseudoscience to claim inherent racial superiority of some groups over others. It fails to account for social and political factors when explaining racial inequalities and justifies them by using the authority of science as an objective way of knowledge formation (Gould, 1996).

Scientific Racism 

This concept refers to the attempt to correct the spread of misinformation by reducing people’s misconceptions. This topic focuses on ways to offer misinformation correction, the number of corrections offered to make an impact, and the source of the misinformation corrections. 

Correcting Misinformation

- Health Misinformation
- Political Misinformation
- Fake News
- Disinformation
- Misinformation in Online Communities

Types of Misinformation

The extent to which a person believes misinformation relative to accurate content

Truth Discernment

Topic of research project on visualization of information and misinformation.

Identifying Misinformation through Visualization

References for Who falls for fake news? Psychological and clinical profiling evidence of fake news consumers

Avram, M., Micallef, N., Patil, S., & Menczer, F. (2020). Exposure to social engagement metrics increases vulnerability to misinformation. Harvard Kennedy School (HKS) Misinformation Review. https://doi.org/10.37016/mr-2020-033

Exposure to social engagement metrics increases vulnerability to misinformation

References for Exposure to social engagement metrics increases vulnerability to misinformation

Misleading information that is presented to someone after witnessing event can change how they recall and explain that event. One common explanation is retroactive interference (new learning interfering with old memory/understanding)

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