This term comes from a combination of the words satisfying and sufficing. It was created in 1957 by the social scientist Herbert Simon. It refers to the idea that people are willing to accept something that is "good enough" if it saves time and effort. People don't typically look at every single option they have, analyze it, then pick the best one. Instead they try to save time by scanning their list of options quickly, and then picking the first one they think might work. This behavior is also related to the idea that there is a tradeoff between time spent collecting information and time spent making decisions. Designers should try to reduce visual complexity whenever possible in order to mitigate the cognitive cost on users and, in turn, their need to "satisfice."