Case Study

Strategic App Development

Two software developers, Maya and Liam, are independently deciding whether to create a 'Productivity App' or a 'Gaming App'. Their potential monthly profits (in thousands of dollars) depend on the choices they both make. Maya's profit is listed first in each pair.

  • If Maya chooses Productivity and Liam chooses Gaming, their profits are (10, 10).
  • If Maya chooses Productivity and Liam also chooses Productivity, their profits are (7, 4).
  • If Maya chooses Gaming and Liam chooses Productivity, their profits are (2, 2).
  • If Maya chooses Gaming and Liam also chooses Gaming, their profits are (4, 7).

Assuming both Maya and Liam act purely in their own self-interest to maximize their individual profit, what is the most likely outcome? Explain your reasoning by describing the decision-making process for each developer.

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Updated 2025-10-06

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