Case Study

Strategic Choices in a Duopoly

Two software companies, Firm A and Firm B, must independently decide whether to develop their new app for Operating System X or Operating System Y. The table below shows the potential profits (in millions of dollars) for each firm based on their choices. The first number in each cell is the profit for Firm A, and the second is for Firm B. Assuming each firm acts only to maximize its own profit, predict the outcome of their decisions and explain whether this outcome represents the best possible result for the two firms combined.

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Updated 2025-10-01

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