Short Answer

Strategic Business Decision

Two competing cafes, 'Urban Grind' and 'Corner Brew', must decide whether to offer a 'Premium' or 'Standard' coffee blend. The table below shows the daily profit for each cafe based on their choices. The first number in each cell represents the profit for Urban Grind, and the second number represents the profit for Corner Brew.

                       Corner Brew
                    Standard | Premium
                 -----------------------
Urban   Standard | (300, 300) | (150, 400)
Grind   Premium  | (450, 200) | (250, 250)

If Corner Brew commits to offering the 'Premium' blend, what is Urban Grind's best response to maximize its own profit? Explain your reasoning by comparing the relevant outcomes for Urban Grind.

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Updated 2025-07-28

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