Multiple Choice

Two competing companies, Innovate Corp and Market Giant, are deciding on their advertising strategy for the next quarter. The table below shows the projected profits (in millions of dollars) for each company based on their combined decisions. The first number in each pair represents Innovate Corp's profit, and the second represents Market Giant's profit.

Market Giant: Low BudgetMarket Giant: High Budget
Innovate Corp: Low Budget(10, 10)(5, 15)
Innovate Corp: High Budget(15, 5)(8, 8)

If Market Giant commits to a 'High Budget' advertising strategy, what is Innovate Corp's best response to maximize its own profit?

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Updated 2025-07-28

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