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Three Components of Attitude
An attitude is composed of three distinct elements: an affective component, which involves feelings and emotions; a behavioral component, which relates to how the attitude influences actions; and a cognitive component, which encompasses beliefs and knowledge about the attitude object.
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Three Components of Attitude
A marketing team is reviewing customer feedback for a new smartphone. One customer wrote, "I am extremely frustrated with the short battery life of this phone; it's a major design flaw." Based on this statement, what is the primary attitude object?
What is an affective component of attitude one might have for a childhood best friend after seeing them for the first time in many years?
Cognitive Dissonance
Which of the following best describes how a situation can influence an individual's attitude?
Which of the following scenarios best illustrates the cognitive component of attitude?
Which of the following best represents the behavioral component of attitude?
Three Components of Attitude
Persuasion
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Affective Component
Behavioral Component
Cognitive Component
A student, Alex, thinks that regular exercise is a vital part of a healthy lifestyle and understands it can reduce the risk of several diseases. When Alex finishes a workout, they feel a strong sense of accomplishment and reduced stress. As a result, Alex goes to the gym four times a week. Which option correctly breaks down the components of Alex's attitude toward regular exercise?