Multiple Choice

A small coffee shop owner does not use any formal economic formulas to set the price of a latte. Instead, she observes daily sales. If she notices that many customers hesitate at the current price and sales are slow, she lowers it slightly. If the shop is constantly overwhelmed with orders and running out of milk, she raises the price a bit. Over several months, her pricing stabilizes at a point where she has a steady stream of customers and maximizes her daily profit. How does this owner's behavior relate to the argument that economic models can be useful even if their assumptions about decision-making are not literally true?

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Updated 2025-08-08

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