Friedman's Defense of Unrealistic Models: The 'As If' Principle
Economist Milton Friedman explained that economic models are not meant to represent actual human thought processes. He argued that economists do not assume people consciously perform complex calculations, like equating their MRS to their MRT, for every choice. Instead, the model's usefulness comes from the idea that people learn through trial and error, sometimes unintentionally. This process leads them to adopt habits or rules of thumb that result in satisfactory, regret-free decisions, producing outcomes that are consistent with the model's predictions.
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Introduction to Microeconomics Course
The Economy 2.0 Microeconomics @ CORE Econ
Ch.3 Doing the best you can: Scarcity, wellbeing, and working hours - The Economy 2.0 Microeconomics @ CORE Econ
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Friedman's Defense of Unrealistic Models: The 'As If' Principle
Learn After
The Expert Billiard Player Analogy for 'As If' Reasoning
The Explanatory and Predictive Power of 'As If' Models
A small coffee shop owner does not use any formal economic formulas to set the price of a latte. Instead, she observes daily sales. If she notices that many customers hesitate at the current price and sales are slow, she lowers it slightly. If the shop is constantly overwhelmed with orders and running out of milk, she raises the price a bit. Over several months, her pricing stabilizes at a point where she has a steady stream of customers and maximizes her daily profit. How does this owner's behavior relate to the argument that economic models can be useful even if their assumptions about decision-making are not literally true?
Analyzing Decision-Making with the 'As If' Principle
Evaluating a Model of Commuter Behavior
According to the 'as if' principle for evaluating economic models, a model that assumes individuals make choices by performing complex mathematical optimizations is only considered useful if empirical evidence confirms that individuals consciously perform these specific calculations.
Applying the 'As If' Principle to a Skill
An economist creates a model assuming that when grocery shopping, people subconsciously solve a complex set of equations to perfectly optimize their cart's nutritional value per dollar spent. To test this model's usefulness, a study is conducted. According to the 'as if' principle for evaluating economic models, which of the following findings would best support the economist's model?
An economic model is considered useful if people's actions lead to outcomes as if they were consciously making the complex calculations described by the model, even if they are not. This reasoning works best when people can learn from experience and adjust their behavior. In which of the following situations is this 'as if' reasoning least likely to provide a useful explanation for behavior?
An economic theory's value is judged by its ability to predict outcomes, not by the literal realism of its assumptions about the decision-making process. People's actions often align with the predictions of complex models as if they had performed the calculations, typically because they learn, adapt, or are otherwise guided toward optimal outcomes. Match each of the following scenarios to the description of the underlying mechanism that makes it a good example of this 'as if' principle.
A person starts a new job and must determine the quickest driving route to the office. According to the principle that behavior can align with optimal outcomes through a process of learning and adaptation, arrange the following events in the most logical chronological order.
Evaluating Competing Economic Models
Habits and Rules of Thumb as a Mechanism for 'As If' Behavior
Classification of Decisions by Feedback and Frequency