Concept

Friedman's Defense of Unrealistic Models: The 'As If' Principle

Economist Milton Friedman explained that economic models are not meant to represent actual human thought processes. He argued that economists do not assume people consciously perform complex calculations, like equating their MRS to their MRT, for every choice. Instead, the model's usefulness comes from the idea that people learn through trial and error, sometimes unintentionally. This process leads them to adopt habits or rules of thumb that result in satisfactory, regret-free decisions, producing outcomes that are consistent with the model's predictions.

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Updated 2026-05-02

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