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AB Design

An AB design is a basic single-subject research structure that involves only two phases: an initial baseline phase (A) followed by a single treatment phase (B). This methodology functions similarly to an interrupted time-series design applied to a single participant. A significant limitation of the AB design is its susceptibility to confounding variables; if the dependent variable changes following the intervention, it remains unclear whether the treatment or a coincidental extraneous variable caused the change, resulting in lower internal validity compared to reversal designs.

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Updated 2026-05-03

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Research Methods in Psychology - 4th American Edition @ KPU