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ABAB Design

An ABAB design is an extension of the basic reversal design that involves an initial baseline phase (A), a treatment phase (B), a return to baseline through the removal of the treatment (A), and a second reintroduction of the treatment (B). For example, Hall and his colleagues utilized an ABAB design to demonstrate that a student's studying behavior increased when positive attention was provided, decreased when it was removed, and increased again when it was reintroduced.

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Updated 2026-05-06

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