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ABAB Design
An ABAB design is an extension of the basic reversal design that involves an initial baseline phase (A), a treatment phase (B), a return to baseline through the removal of the treatment (A), and a second reintroduction of the treatment (B). For example, Hall and his colleagues utilized an ABAB design to demonstrate that a student's studying behavior increased when positive attention was provided, decreased when it was removed, and increased again when it was reintroduced.

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Clinical Practice of Psychology
Psychology
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KPU
Research Methods in Psychology - 4th American Edition @ KPU
OpenStax Psychology (2nd ed.) Textbook
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Baseline Phase
Treatment Phase
Internal Validity of Reversal Designs
Multiple-Treatment Reversal Design
Alternating Treatments Design
ABAB Design
Internal Validity in Reversal Designs
ABAB Reversal Design Example
Limitations of Reversal Design
Arrange the phases of a fundamental reversal design (ABA design) in the correct chronological order.
In a research study using a reversal design (ABA), what is the primary scientific purpose of withdrawing the treatment and returning to the baseline condition in the final phase?
A researcher is investigating the effectiveness of a 'gold star' reward system on a student's on-task behavior using a reversal design. Match each specific step of the study to its corresponding phase label in the ABA model.
In a single-subject reversal design (ABA), if a researcher observes that the target behavior does not return to baseline levels after the treatment is withdrawn, they can still definitively conclude that the treatment was the primary cause of the initial change.
When evaluating the appropriateness of a reversal (ABA) design for a specific study, a researcher must ensure that the target behavior is ______; if the behavior will not return to baseline levels once the treatment is removed, the design cannot effectively demonstrate experimental control.
Which of the following alternative names is commonly used to refer to the reversal design, the most fundamental single-subject research design?
In a single-subject reversal (ABA) design, the 'reversal' in the final phase is achieved by introducing an opposite treatment to actively force the behavior back to its baseline state.
A clinical psychologist is evaluating a new deep-breathing exercise to reduce a patient's daily anxiety attacks. Match each proposed action in the study to its corresponding phase within a standard ABA reversal design.
In a research study utilizing a single-subject ABA design, the researcher withdraws the treatment in the third phase specifically to return the participant to the _____, thereby analyzing whether the treatment was the actual cause of any behavioral change.
An educational researcher is evaluating the causal impact of a peer-tutoring program on a student's spelling accuracy using a reversal design. Arrange the steps of the study in the correct chronological order to assess the treatment's effectiveness.
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Disadvantages of ABAB Design
Arrange the phases of an ABAB design in the correct chronological order.
ABAB Reversal Design Example
Arrange the phases of an ABAB research design in their correct chronological order.
A researcher uses an ABAB design to test whether a relaxation technique reduces anxiety in a client. During the first treatment phase, the client's anxiety decreases. When the treatment is temporarily removed, anxiety increases again. The treatment is then reintroduced and anxiety decreases once more. What is the primary reason the researcher includes the final treatment phase rather than ending the study after the return-to-baseline phase?
A school psychologist wants to study whether verbal praise increases a student's homework completion rate. She records the student's baseline completion rate for two weeks (Phase A), then provides daily verbal praise for three weeks (Phase B), then withdraws the praise for two weeks and observes that completion rates drop back toward baseline (Phase A). She concludes that her study is now complete because she has successfully demonstrated that the behavior changed with treatment and reversed without it. This study qualifies as a fully implemented ABAB design.
A researcher uses the single-subject design shown in the image to study a student's off-task behavior. Match each phase of this study with its specific analytical role in establishing a cause-and-effect relationship between the praise and the behavior change.
Based on the structural phases illustrated in the image, imagine you are tasked with creating a new research protocol to test the impact of 'verbal reminders' on 'safety belt usage' in a single driver. Which of the following experimental plans would you construct to properly implement an ABAB design and demonstrate a functional relationship?
In an design, the letter represents the treatment phase, and the letter represents the baseline phase.
In a single-subject research design, match each phase of an design with its primary conceptual role in demonstrating a functional relationship.
A clinical researcher is deciding whether to use an ABAB design to evaluate the effectiveness of a behavioral intervention for a child who engages in dangerous self-injurious behavior. While the design would provide strong causal evidence—because the behavior should change predictably each time the treatment is introduced or removed across all four phases—the researcher must weigh this scientific benefit against a serious _____ concern raised by requiring the temporary withdrawal of a potentially effective treatment during the second baseline phase.
In an ABAB design, the final reintroduction of the treatment phase is considered critical for evaluating internal validity because it provides _____ of the initial treatment effect, allowing the researcher to conclude that the behavior change was caused by the intervention rather than a coincidental extraneous variable.
Describe the structure of an design, detailing each phase in chronological order and explaining what each phase represents in this single-subject design.
Based on the structural design of an study, explain how the student's studying behavior is expected to change during each phase when positive attention is introduced, removed, and then reintroduced. Explain what these changes indicate about the effect of positive attention.
If you are applying an design to evaluate a new behavior intervention, what specific action must you take during the transition from the second phase to the third phase, and why is this transition necessary according to the design's reversal structure?