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Context Effect

A context effect, or contrast effect, is a specific carryover effect where being tested in one condition alters how participants perceive stimuli or interpret their task in later conditions. For example, an average-looking individual might be judged more harshly if participants have just finished evaluating a highly attractive person, demonstrating how the sequence of exposure skews subsequent judgments.

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Updated 2026-05-03

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Research Methods in Psychology - 4th American Edition @ KPU