A source of information about ourselves that comes from evaluating our abilities, achievements, attitudes, and other attributes based on how they compare to others.

University of Michigan - Ann Arbor

A context effect, or contrast effect, is a specific carryover effect where being tested in one condition alters how participants perceive stimuli or interpret their task in later conditions. For example, an average-looking individual might be judged more harshly if participants have just finished evaluating a highly attractive person, demonstrating how the sequence of exposure skews subsequent judgments.

Context Effect

Aronson, Elliot, and Joshua Aronson. The Social Animal. Worth Publishers, Macmillan Learning, 2018.

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