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In a psychological study on social judgment, a researcher finds that participants rate an average-looking individual as 'unattractive' only when they have just finished evaluating a highly attractive person. This shift in judgment represents a context effect because the initial exposure to the attractive person established a subjective frame of reference that skewed the perception of the subsequent individual.

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Updated 2026-05-09

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Research Methods in Psychology - 4th American Edition @ KPU

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