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If a within-subjects design requires participants to evaluate a highly attractive person followed by an average-looking person, apply the concept of a context effect to predict how this sequence will affect the ratings of the average-looking person and briefly explain the underlying mechanism.

Question: If a within-subjects design requires participants to evaluate a highly attractive person followed by an average-looking person, apply the concept of a context effect to predict how this sequence will affect the ratings of the average-looking person and briefly explain the underlying mechanism.

Sample answer: The average-looking person will be rated more harshly (less attractive) because of a context effect. Evaluating the highly attractive person first alters how the participants perceive the average-looking individual, skewing their subsequent judgment.

Key points:

  • Predicts harsher judgment or lower ratings for the average-looking individual
  • Applies the concept of context effect (contrast effect)
  • Explains that prior exposure in a sequence alters the perception of stimuli in later conditions

Rubric: Grading Rubric: - 1.5 points: Predicts that the average-looking individual will be rated more harshly or evaluated as less attractive. - 1.5 points: Applies the context effect mechanism: the sequence of exposure (testing in the first condition) skews the perception or judgment of the stimulus in the later condition.

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Updated 2026-05-26

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Research Methods in Psychology - 4th American Edition @ KPU

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