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Case Study

Based on the concept of carryover effects, explain why the ratings for the average-looking individual were skewed in this experiment. In your response, identify the specific carryover effect occurring and explain how the sequence of exposure led to this outcome.

Case context: A researcher is conducting a study on social judgment. Participants in the experiment are first asked to evaluate a highly attractive individual. Immediately afterward, the same participants are asked to evaluate an average-looking individual. The researcher notices that the participants judge the average-looking individual much more harshly than participants who rate the average-looking individual without first seeing the highly attractive individual.

Question: Based on the concept of carryover effects, explain why the ratings for the average-looking individual were skewed in this experiment. In your response, identify the specific carryover effect occurring and explain how the sequence of exposure led to this outcome.

Sample answer: The ratings were skewed due to a context effect (or contrast effect), which is a specific carryover effect. Because participants were tested in the highly attractive condition first, this initial condition altered how they perceived the stimulus in the subsequent condition. The sequence of exposure skewed their judgment of the average-looking individual, causing them to rate that individual more harshly.

Key points:

  • Identifies the phenomenon as a context effect or contrast effect
  • Explains how the sequence of exposure (the order of conditions) skews judgment
  • Explains that testing in the first condition alters the participant's perception of stimuli in the subsequent condition

Rubric: Grading Rubric: - 2 points: Identifies the phenomenon as a context effect (or contrast effect). - 2 points: Explains that it is a carryover effect arising from the sequence of testing conditions. - 2 points: Demonstrates comprehension of the mechanism: exposure to the first condition alters the perception of the stimuli or task interpretation in the later condition.

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Updated 2026-05-26

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Research Methods in Psychology - 4th American Edition @ KPU

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