Example

Surplus Calculation and Division for the 15th Car Transaction for Beautiful Cars

This example illustrates the potential gains from trade for a single transaction. Consider a consumer willing to pay $34,000 for a car from Beautiful Cars, which has a constant marginal production cost of $14,400. The difference between the consumer's willingness to pay and the firm's cost creates a joint surplus of $19,600 ($34,000 - $14,400). This surplus represents the total potential gain that can be shared between the consumer and the firm. If the firm sells the car at its profit-maximizing price of $27,200, this surplus is divided into a producer surplus of $12,800 ($27,200 - $14,400) and a consumer surplus of $6,800 ($34,000 - $27,200).

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Updated 2026-05-02

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